Investigating political marketing using mixed method: the case for campaign spending data
Author:
Affiliation:
1. Memorial University of Newfoundland; Political Science; St John's Newfoundland Canada
2. Université Laval; Département d'information et de communication; Québec City Québec Canada
Publisher
Wiley
Subject
Political Science and International Relations,Public Administration
Reference40 articles.
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4. Strategic analysis in political markets;Butler;European Journal of Marketing,1996
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