Strategies for health and wellness tourism development: Thai massage-Reference-Cited by-同舟云学术

Strategies for health and wellness tourism development: Thai massage

Published:2024-01 Issue:1 Volume:26 Page:
ISSN:1099-2340
Container-title:International Journal of Tourism Research
language:en
Short-container-title:Journal of Tourism Research

Author:

Moriuchi Emi¹,Agrusa Jerome²^ORCID,Lema Joseph³

Affiliation:

1. Department of MIS, Marketing, and Digital Business Saunders College of Business, Rochester Institute of Technology Rochester New York USA

2. School of Travel Industry Management, Shidler College of Business University of Hawaii Honolulu Hawaii USA

3. Food & Beverage, and Event Management, Harrah College of Hospitality University of Nevada Las Vegas Nevada USA

Abstract

AbstractDriven by changing consumer behavior trends, a transitioning economy, unique cultural and historical traditions, in conjunction with a wide‐ranging exposure to health, wellbeing, and holistic approaches to human needs, Thailand is well suited to accelerate its involvement in this niche market. The purpose of this chapter is to explore the traveler's motivations and revisit intentions to Thailand along with seeking further understanding of emerging patterns within health and wellness travel and how Thai massage complements the tourism system. Through structural equation modelling, we searched the relationships between travel cost motivations and perceived autonomy satisfaction, competence satisfaction, and relatedness satisfaction dimensions.

Publisher

Wiley

Subject

Nature and Landscape Conservation,Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jtr.2622

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