Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
Author:
Affiliation:
1. Amsterdam School of Communication Research (ASCoR) University of Amsterdam Amsterdam The Netherlands
2. Behavioural Science Institute (BSI) Radboud University Nijmegen The Netherlands
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1822
Reference55 articles.
1. Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
2. Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
3. Brand Familiarity and Advertising Repetition Effects
4. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
5. Smartphones as digital companions: Characterizing the relationship between users and their phones
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