The role of mood and message ambiguity in the interplay of heuristic and systematic processing-Reference-Cited by-同舟云学术

The role of mood and message ambiguity in the interplay of heuristic and systematic processing

Published:1994-01 Issue:1 Volume:24 Page:207-221
ISSN:0046-2772
Container-title:European Journal of Social Psychology
language:en
Short-container-title:Eur. J. Soc. Psychol.

Author:

Bohner Gerd,Chaiken Shelly,Hunyadi Piroska

Publisher

Wiley

Subject

Social Psychology

Reference28 articles.

1. Affect and memory: A review.

2. Mood and Persuasion

3. Mood effects on attitude judgments: Independent effects of mood before and after message elaboration.

4. (1990). ‘Einflüsse der Stimmung auf die kognitive Verarbeitung persuasiver Kommunikation und auf nachfolgendes Verhalten’ Mood influences on the processing of persuasive communication and on subsequent behavior. Unpublished doctoral dissertation, Universität Heidelberg, Germany.

5. Affect and persuasion: Mood effects on the processing of message content and context cues and on subsequent behaviour

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