Pleasant hostility: Disidentified consumers ' emotional and behavioral reactions to a brand crisis
Author:
Affiliation:
1. Department of Communication, Faculty of Social Sciences University of Vienna Vienna Austria
Funder
Universität Wien
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1866
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1. The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand
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