Forecasting new product trial in a controlled test market environment-Reference-Cited by-同舟云学术

Forecasting new product trial in a controlled test market environment

Published:2003 Issue:5 Volume:22 Page:391-410
ISSN:0277-6693
Container-title:Journal of Forecasting
language:en
Short-container-title:J. Forecast.

Author:

Fader Peter S.,Hardie Bruce G. S.,Zeithammer Robert

Publisher

Wiley

Subject

Management Science and Operations Research,Statistics, Probability and Uncertainty,Strategy and Management,Computer Science Applications,Modelling and Simulation

Reference27 articles.

1. Estimating a Mixed-Exponential Response Law

2. Error measures for generalizing about forecasting methods: Empirical comparisons

3. 1961. The estimation of the expected brand share of a new product. VIIth ESOMAR/WAPOR Congress.

4. 2000. Modeling the marketing-mix influence in new-product diffusion. In New-Product Diffusion Models, (eds). Kluwer Academic Publishers: Boston, MA.

5. Why the Bass Model Fits without Decision Variables

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