Moralities, cultural fit and life satisfaction

Abstract

The study aims to contribute to the literature by investigating the relationships among moralities, cultural fit and life satisfaction. Data are drawn from a representative sample of Türkiye, a country with a permanent record of low well‐being scores and indications of polarisation over moral values. Consistent with the hypotheses, binding morality is found to have a strong overall positive effect on life satisfaction, both directly and indirectly via cultural fit. Additionally, results substantiate the prediction that individualising morality will be associated with diminished life satisfaction. Nonetheless, analyses regarding cultural fit exhibit mixed results and should be interpreted with caution. Findings are discussed within the context of the literature and in relation to sociopolitical leanings currently observed in Türkiye.