Divisionalization in vertical structures

Author:

Bru Lluís1ORCID,Fauli‐Oller Ramon2ORCID,Ordóñez‐de‐Haro José‐Manuel3ORCID

Affiliation:

1. Departament d'Economia de l'Empresa Universitat de les Illes Balears Campus Cra. de Valldemossa Palma de Mallorca Spain

2. Departamento de Fundamentos del Análisis Económico (FAE) Universidad de Alicante, Campus de Sant Vicent del Raspeig Alicante Spain

3. Departamento de Teoría e Historia Económica Universidad de Málaga Málaga Spain

Abstract

AbstractWe evaluate the incentives to create within‐industry independent divisions once the vertical structure of the industry is considered. Divisionalization allows a firm to gain market share in the final market, but it also leads to an increase in total payments to the input supplier. The less competitive the upstream market, the more important the second effect will be, and this reduces the profitability of divisionalization. As a consequence, a less competitive upstream segment leads to a lower total number of divisions in equilibrium and a less competitive final market, harming end consumers who will face higher prices.

Funder

Conselleria d'Educació, Investigació, Cultura i Esport

Publisher

Wiley

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