CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing-Reference-Cited by-同舟云学术

CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing

Published:1994 Issue:3 Volume:8 Page:7-20
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

DeSarbo Wayne S.,Ramaswamy Venkatram

Publisher

Wiley

Subject

General Medicine

Reference26 articles.

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