Laughing in the face of embarrassment: Humorous marketing messages, excitement, and embarrassing products in retail-Reference-Cited by-同舟云学术

Laughing in the face of embarrassment: Humorous marketing messages, excitement, and embarrassing products in retail

Published:2022-12-27 Issue:5 Volume:40 Page:979-994
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Barney Christian¹^ORCID,Jones Carol L. Esmark²

Affiliation:

1. Department of Marketing Georgia Southern University Statesboro Georgia USA

2. Department of Marketing University of Alabama Tuscaloosa Alabama USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21775

Reference83 articles.

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2. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

3. Do not embarrass: Re‐examining user concerns for online tracking and advertising;Agarwal L.;Proceedings of the Ninth Symposium on Usable Privacy and Security,2013

4. Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research

5. The Role of Emotions in Marketing

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