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Selling Innovations Like Soap: The Interactive Systems Framework and Social Marketing

  • Published:2017-08-17 Issue:1-2 Volume:60 Page:242-256
  • ISSN:0091-0562
  • Container-title:American Journal of Community Psychology
  • language:en
  • Short-container-title:Am J Community Psychol

Author:

McAlindon Kathryn1

Affiliation:

1. Department of Psychology; Michigan State University; East Lansing MI USA

Publisher

Wiley

Subject

Public Health, Environmental and Occupational Health,Applied Psychology,Health (social science)

Reference51 articles.

1. Social marketing: Its definition and domain;Andreasen;Journal of Public Policy and Marketing,1994

2. Child-and parent-targeted interventions: The Memphis GEMS pilot study;Beech;Ethnicity and Disease,2003

3. A comparison of the interactive systems framework (ISF) for dissemination and implementation and the CDC division of HIV/AIDS prevention's research-to-practice model for behavioral interventions;Collins;American Journal of Community Psychology,2012

4. The effects of drug abuse prevention at school: The ‘Healthy School and Drugs’ project;Cuijpers;Addiction,2002

5. A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity promotion;Dearing;American Journal of Preventive Medicine,2006

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Application of Edge Computing in Data Dissemination Innovation;The 2021 International Conference on Smart Technologies and Systems for Internet of Things;2022-07-03

2. The BOND Framework: A Practical Application of Visual Communication Design and Marketing to Advance Evaluation Reporting;American Journal of Evaluation;2018-05-17
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