The empirical link between relationship marketing tools and consumer retention in retail marketing-Reference-Cited by-同舟云学术

The empirical link between relationship marketing tools and consumer retention in retail marketing

Author:

Bojei Jamil¹,Julian Craig C.²,Wel Che Aniza Binti Che³,Ahmed Zafar U.⁴

Affiliation:

1. Graduate School of Management; Universiti Putra Malaysia; Serdang; Selangor; Malaysia

2. Southern Cross Business School, Faculty of Business and Law; Southern Cross University; Coolangatta; Queensland; 4225; Australia

3. Faculty of Economics and Business; Universiti Kebangsaan Malaysia; Bangi; Selangor; Malaysia

4. College of Management Sciences; University of Dammam; Dammam; Saudi Arabia

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

Reference78 articles.

4. Strengthening the satisfaction-profit chain;Anderson;Journal of Service Research,2000

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