Golden goose or wild goose? The hunt for the green consumer
Author:
Publisher
Wiley
Subject
Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management
Reference47 articles.
1. Sex differences in environmental concern and knowledge: The case of acid rain
2. Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors
3. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
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