Application of uninorms to market basket analysis

Author:

Moodley Raymond1,Chiclana Francisco12,Caraffini Fabio1,Carter Jenny3

Affiliation:

1. Institute of Artificial Intelligence; De Montfort University; Leicester UK

2. Department of Computer Science and Artificial Intelligence; University of Granada; Spain

3. Department of Computing and Information Systems; University of Huddersfield, Huddersfield; UK

Publisher

Wiley

Subject

Artificial Intelligence,Human-Computer Interaction,Theoretical Computer Science,Software

Reference26 articles.

1. Application of data mining techniques in customer relationship management: A literature review and classification;Ngai;Expert Systems with Applications,2009

2. Manthan Top 3 grocery retail strategies using better shopper insights https://www.manthan.com/cpg-solutions/insights/503-top-3-grocery-retail-strategies-using-better-shopper-insights-1 2016

3. Agrawal R Imieliński T Swami A Mining association rules between sets of items in large databases Proceedings of the 1993 ACM SIGMOD International Conference on Management of Data, SIGMOD’93. ACM 1993 207 216

4. Frequent item set mining;Borgelt;Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery,2012

5. Selecting the right objective measure for association analysis;Tan;Information Systems,2004

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