Understanding consumer purchase of free-of cosmetics: A value-driven TRA approach
Author:
Affiliation:
1. Department of Marketing; Copenhagen Business School; Solbjerg Plads 3; Frederiksberg; 2000; Denmark
2. Beiersdorf A/S; Copenhagen; Denmark
3. Novo Nordisk A/S; Bagsvaerd; Denmark
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1397/fullpdf
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