The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing
Author:
Affiliation:
1. Institute of Marketing and Management; Leibniz University of Hannover; Hannover Germany
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21130/fullpdf
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