Meat and meat substitutes—A hedonic‐pricing model for the German market

Author:

Petersen Thies12ORCID,Tatic Milan3ORCID,Hartmann Monika3ORCID,Hirsch Stefan2ORCID

Affiliation:

1. TUM School of Management, Professorship Agricultural and Food Economics Technical University of Munich Freising Germany

2. Department Management in Agribusiness, Institute of Farm Management University of Hohenheim Stuttgart Germany

3. Department of Agricultural and Food Market Research, Institute for Food and Resource Economics University of Bonn Bonn Germany

Abstract

AbstractIn this study, a hedonic pricing model with a stochastic frontier is applied to a sample of 183,717 observations of product sales of sausages in Germany to determine the valuation of attributes in the market. The average price of sausages is 1.14€/100 g, with meat substitutes valued at 1.53€/100 g and meat sausages at 1.01€/100 g. Our results show that credence attributes can induce a price premium, but that the effect strongly depends on the type of attribute. This may be important for deriving marketing strategies, as uniform measures may not be effective for both markets.

Publisher

Wiley

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