Measurement of online visibility and its impact on Internet traffic

Author:

Drèze Xavier,Zufryden Fred

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference26 articles.

1. Advertising Age. Retrieved December 15, 2003, from http://www.adage.com/datacenter.cms

2. Ansari, A., & Mela, C. (2000). Targeting Electronic Content in Interactive Media. 2000 INFORMS Internet Conference Proceedings.

3. The Little Engine that Could: Modeling the Performance of World Wide Web Search Engines;Bradlow;Marketing Science,2000

4. Business Week. (1998). The New Ratings Game. April.

5. How Tolerable Is Delay?: Consumers’ Evaluations of Internet Web Sites After Waiting;Dellaert;Journal of Interactive Marketing,1999

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