Developing effective social media messages: Insights from an exploratory study of industry experts
Author:
Affiliation:
1. Department of Marketing, University of Plymouth, Plymouth Business SchoolPlymouth Devon United Kingdom
2. Department of Marketing, University of Brighton, Brighton Business SchoolBrighton United Kingdom
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21196
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