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Commentaries on “An intervention‐based abductive approach to generating testable theory”

  • Published:2021-12-15 Issue:1 Volume:32 Page:194-207
  • ISSN:1057-7408
  • Container-title:Journal of Consumer Psychology
  • language:en
  • Short-container-title:J Consum Psychol

Author:

Kardes Frank1ORCID,Fischer Eileen2,Spiller Stephen3,Labroo Aparna4,Bublitz Melissa5ORCID,Peracchio Laura6,Huber Joel7

Affiliation:

1. Carl H. Lindner College of Business University of Cincinnatti Cincinnatti Ohio USA

2. Schulich School of Business Toronto Ontario Canada

3. Anderson School of Marketing UCLA Los Angeles California USA

4. Marketing Kellogg School of Management Northwestern University Evanston Illinois USA

5. Marketing College of Business Administration University of Wisconsin Oshkosh Oshkosh Wisconsin USA

6. University of Wisconsin, Milwaukee Milwaukee Wisconsin USA

7. The Fuqua School of Business Duke University Durham North Carolina USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation;Journal of Marketing;2022-12-29

2. Corrigendum;Journal of Consumer Psychology;2022-03-17

3. Commentaries on “An intervention‐based abductive approach to generating testable theory”;Journal of Consumer Psychology;2021-12-15
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