Affiliation:
1. International Business School Jinan University Zhuhai China
Abstract
AbstractThis paper investigates conditional configurations for improving high‐tech enterprises' new product development (NPD) performance under complex environment of digital era in China. The results indicate that digital transformation is neither sufficient nor necessary for high NPD performance but a significant component of those configurations for high NPD performance. Through the fuzzy‐set qualitative comparative analysis (fsQCA) approach, four configurations for high NPD performance and four configurations for non‐high NPD performance are generated from complex nonlinear interactions among five antecedent conditions of NPD performance. Our findings enrich the literature on NPD performance and provide references on enterprises' decision making on digital transformation.
Funder
Guangdong Office of Philosophy and Social Science
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management
Cited by
2 articles.
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