How scarcity and thinking styles boost referral effectiveness
Author:
Affiliation:
1. Marketing Division, Leeds University Business School University of Leeds Leeds UK
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21557
Reference54 articles.
1. Scarcity Messages
2. Role of Relationship Norms in Processing Brand Information
3. The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
4. The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
5. Unavailability Effects on Message Processing: A Theoretical Analysis an Empirical Test
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