Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines
Author:
Affiliation:
1. Department of Strategic Communication University of Miami Miami Florida USA
2. Department of Communication Studies University of Miami Miami Florida USA
3. Department of Interactive Media University of Miami Miami Florida USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21556
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4. Interpersonal Distance in Immersive Virtual Environments
5. Role of cognitive absorption in building user trust and experience
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