A cross-cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese

Author:

Giraud Georges1,Amblard Corinne2,Thiel Elise2,Zaouche-Laniau Martine3,Stojanović Žaklina4,Pohar Jure5,Butigan Ružica6,Cvetković Miljan7,Mugosa Boban8,Kendrovski Vladimir9,Mora Cristina10,Barjolle Dominique11

Affiliation:

1. Social Sciences and Humanities Department; AgroSup Dijon France

2. Department of Food Quality and Economy; VetAgro Sup Clermont; Lempdes France

3. Department of Marketing; GEM Paris; France

4. Department of Economic Policy and Development; University of Belgrade; Serbia

5. Zootechnical Department; University of Ljubljana; Slovenia

6. Department of Marketing; University of Zagreb; Croatia

7. Department of Fruit Production; University of Banja Luka; Bosnia-Herzegovina

8. Institute of Public Health, Podgorica; Montenegro

9. Department of Environmental Health; Food Safety and Nutrition, Institute of Public Health, Skopje; Macedonia

10. Department of Food Science; University of Parma; Italy

11. Swiss Federal Institute of Technology; Agri-Food and Agri-Environmental Economics Group, TH Zurich & FiBL; Zurich Switzerland

Publisher

Wiley

Subject

Nutrition and Dietetics,Agronomy and Crop Science,Food Science,Biotechnology

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