Initial impressions in the retail environment: A comparison of black and white perceptions-Reference-Cited by-同舟云学术

Initial impressions in the retail environment: A comparison of black and white perceptions

Published:1989 Issue:4 Volume:6 Page:329-347
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Latour Michael S.,Henthorne Tony L.,Williams Alvin J.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference39 articles.

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5. (1960). Consumer behavior as risk taking. In (Ed.), Proceedings of the 43rd Conference of the American Marketing Association, (pp. 389–398). Chicago: American Marketing Association.

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