Is movie success a judgment device? When more is not better
Author:
Affiliation:
1. Department of Economics; Università di Roma Tre; Roma Italy
2. Emeritus, Marketing Division, Graduate School of Business; Columbia University; New York New York
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21141/fullpdf
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