How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals-Reference-Cited by-同舟云学术

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How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

Published:2018-09-24 Issue:2 Volume:29 Page:243-261
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:J Consum Psychol

Author:

Jin Liyin¹^ORCID,Huang Yunhui²

Affiliation:

1. Fudan University

2. The Hong Kong University of Science and Technology

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1069

Reference46 articles.

1. Power, optimism, and risk-taking

2. The social space and the genesis of groups

3. The effects of message recipients' power before and after persuasion: A self-validation analysis.

4. Jumping on the Bandwagon With the Underdog: The Impact of Attitude Polls on Polling Behavior

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