Consumers as creative agents: How required effort influences willingness to engage
Author:
Affiliation:
1. Department of Management and Marketing, College of Business and Economics University of Wisconsin‐River Falls River Falls Wisconsin USA
2. Haskayne School of Business University of Calgary Calgary Alberta Canada
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21492
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