Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price
Author:
Affiliation:
1. College of Business and Economics, Rauch Business Center Lehigh University Bethlehem Pennsylvania USA
2. Departamento de Gestión de Organizaciones Pontificia Universidad Javeriana Cali, Edificio el Lago Cali Colombia
Publisher
Wiley
Subject
General Chemical Engineering,General Chemistry,Human Factors and Ergonomics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/col.22761
Reference119 articles.
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3. Packaging as a Retail Marketing Tool
4. The verbal and visual components of package design;Ruth R;J Prod Brand Manag,2000
5. The importance of packaging attributes: a conjoint analysis approach;Pinya S;Eur J Market,2007
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