An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival

Author:

Wong Jose1,Wu Hung-Che1,Cheng Ching-Chan2

Affiliation:

1. Faculty of Hospitality and Tourism Management; Macau University of Science and Technology; Macau China

2. Department of Food & Beverage Management; Taipei College of Maritime Technology; Taipei City Taiwan

Publisher

Wiley

Subject

Nature and Landscape Conservation,Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Reference169 articles.

1. How quality, value, image, and satisfaction create loyalty at an Iran telecom;Alireza;International Journal of Business and Management,2011

2. A comparison of attitudes and emotions as predictors of behavior at diverse levels of behavioral experience;Allen;Journal of Consumer Research,1992

3. Customer satisfaction, market share, and profitability: findings from Sweden;Anderson;Journal of Marketing,1994

4. Festival visitors' satisfaction and loyalty: an example of small, local, and municipality organized festival;Anil;TOURISM: An International Interdisciplinary Journal,2012

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