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Intended and Unintended Reverberation of Traditional and Pro-age Commercials as a Function of Viewer Age

  • Published:2013-04-23 Issue:4 Volume:27 Page:474-482
  • ISSN:0888-4080
  • Container-title:Applied Cognitive Psychology
  • language:en
  • Short-container-title:Appl. Cognit. Psychol.

Author:

Bluemke Matthias1,Degner Juliane2,Lotz Julia3,Ritzenhöfer Lisa4,Shelliem Lisa1

Affiliation:

1. Psychological Institute; University of Heidelberg; Heidelberg; Germany

2. Department of Social Psychology; University of Hamburg; Hamburg; Germany

3. Klinikum der LMU München; Ludwig Maximilian University of Munich; Munich; Germany

4. TUM School of Management; Technical University Munich; Munich; Germany

Publisher

Wiley

Subject

Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Experimental and Cognitive Psychology

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Beziehungen;Sozialpsychologie – Der Mensch in sozialen Beziehungen;2019-12-10

2. A meta-analysis of procedures to change implicit measures.;Journal of Personality and Social Psychology;2019-09
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