Hand movement speed in advertising elicits gender stereotypes and consumer responses
Author:
Affiliation:
1. Department of Marketing, IE Business School IE University Madrid Spain
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21598
Reference42 articles.
1. Gender and speech in a Disney Princess movie;Azmi N. J.;International Journal of Applied Linguistics and English Literature,2016
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