Augmented reality advertising via a mobile app-Reference-Cited by-同舟云学术

Augmented reality advertising via a mobile app

Published:2021-12-20 Issue:3 Volume:39 Page:543-558
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Sung Eunyoung (Christine)¹^ORCID,Han Dai‐In Danny²³^ORCID,Choi Yung Kyun⁴^ORCID

Affiliation:

1. Marketing, Jake Jabs College of Business & Entrepreneurship Montana State University Bozeman Montana USA

2. Professor Research Centre Future of Food Zuyd University of Applied Sciences Maastricht The Netherlands

3. Breda University of Applied Sciences Breda The Netherlands

4. Department of Advertising & PR Dongguk University seoul Korea

Funder

Montana State University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21632

Reference95 articles.

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4. A Theoretical Model for the Study of Product Importance Perceptions

5. Uses and Gratifications on Augmented Reality Games: An Examination of Pokémon Go

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