The eco‐friendly side of narcissism: The case of green marketing-Reference-Cited by-同舟云学术

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The eco‐friendly side of narcissism: The case of green marketing

Published:2021-06-03 Issue:6 Volume:29 Page:1111-1122
ISSN:0968-0802
Container-title:Sustainable Development
language:en
Short-container-title:Sustainable Development

Author:

Lin Han¹^ORCID,Chen Lu²,Yuan Ming³^ORCID,Yu Mingchuan⁴,Mao Ye¹,Tao Fuwen⁵

Affiliation:

1. School of Engineering Audit, Jiangsu Key Laboratory of Public Project Audit Nanjing Audit University Nanjing China

2. School of Information Engineering, Jiangsu Key Laboratory of Public Project Audit Nanjing Audit University Nanjing China

3. School of Management Guangzhou University Guangzhou China

4. School of Finance and Business Shanghai Normal University Shanghai China

5. School of Journalism Fudan University Shanghai China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Development,Renewable Energy, Sustainability and the Environment

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/sd.2206

Reference72 articles.

1. Big Egos Can Be Green: A Study of CEO Hubris and Environmental Innovation

2. Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

3. Market Orientation and the New Product Paradox

4. Corporate Environmentalism: Antecedents and Influence of Industry Type

5. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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