Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types
Author:
Affiliation:
1. Rochester Institute of Technology; Saunders College of Business; USA
2. Anisfield School of Business; Ramapo College of New Jersey; USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Reference71 articles.
1. Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture;Alden;The Journal of Marketing,1999
2. Cognitive predictors of ethnic minorities' blood donation intention;Amponsah-Afuwape;Psychology, Health & Medicine,2002
3. Enhancing helping behavior: An integrative framework for promotion planning;Bendapudi;Journal of Marketing,1996
4. Social norms, feelings, and other factors affecting helping and altruism;Berkowitz;Advances in Experimental Social Psychology,1972
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. (Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms;Journal of the Academy of Marketing Science;2024-01-25
2. Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors;Journal of Marketing Analytics;2023-05-22
3. Measuring the Intention in Favour and Against Getting Vaccinated from COVID-19 Using the Health Belief Model: Cross-Sectional Study of Pakistan;Illness, Crisis & Loss;2022-08-09
4. Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR;Psychology & Marketing;2022-02-18
5. How preexisting beliefs and message involvement drive charitable donations: an integrated model;European Journal of Marketing;2021-12-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3