The relevance of irrelevance in brand communication-Reference-Cited by-同舟云学术

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The relevance of irrelevance in brand communication

Published:2010-12-09 Issue:1 Volume:28 Page:1-28
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Albrecht Carmen-Maria,Neumann Marcus M.,Haber Tobias E.,Bauer Hans H.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20378/fullpdf

Reference95 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Perseverance of social theories: The role of explanation in the persistence of discredited information;Anderson;Journal of Personality and Social Psychology,1980

3. Forming impressions of personality;Asch;Journal of Abnormal and Social Psychology,1946

4. On the pursuit and misuse of useless information;Bastardi;Journal of Personality and Social Psychology,1998

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