Toward a unified theory of consumer acceptance technology
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference73 articles.
1. Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication
2. Nature and Operation of Attitudes
3. Structural equation modeling in practice: A review and recommended two-step approach.
4. Representing and Testing Organizational Theories: A Holistic Construal
5. State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
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