Adopt a Heritage Scheme: A CSR Initiative for Preserving our Past Glories to Future

Abstract

Purpose: India has a wealth of cultural architectural heritage that must be incorporated into the mainstream development process. The growing economy necessitates a strong corporate presence, and the social responsibility programmes of these corporations provide the opportunity for engagement with the cultural heritage sector, aimed at sustainable development, and thus preserving and promoting our country's cultural heritage. The primary goal of this research is to preserve and improve world-class amenities and visitor infrastructure. Including both basic public utilities and advanced amenities such as a secure environment, ease of access, quality of community life, hygiene, luminance, and night displaying establishments for an all-inclusive visitor experience, resulting in increased footfall from both foreign and domestic visitors. Methodology/ Design: In this research article, secondary sources of information from websites, and academic research papers on the research topic are used. The purpose of this research was to contextualise and strengthen the connection between Indian traditional art and historical monuments. It aims to involve both public and private organisations, as well as corporate citizens/individuals, in taking on the obligation of attempting to make cultural history and tourism more sustainable by developing, operating, and preserving outstanding tourism architecture and facilities at ASI/state In India, there are inheritance locations and other essential tourist attractions. Findings: In collaboration with the Ministry of Culture, the Department of archaeology Survey of India, state and UT governments, and private and public sector corporate entities, among others, the Tourism Department wants to develop, enhance, and maintain facilities at historic monuments, heritage landmarks, and tourist areas. This is carried out to make the architecture more visitor and to boost the site’s tourist attraction by continuously improving the visitor experiences. Public and private sector organisations, for example, can participate in the construction process by submitting a proposal for embracing intangible cultural sites based on their interest and viability within the project timeline. Under this project, Companies in the private and public sectors, trusts, non-governmental organisations, and individuals are all eligible to adopt a historic property. The full implementation of this involvement, nevertheless, is based on their assessment of their proposal and other criteria specified in the time schedule. Originality/Value: This review finds that work done for society may benefit the corporate world, and initiatives in this area may increase the value. Paper Type: Research article