Impact of COVID-19 Pandemic on Zomato: A Case Study-Reference-Cited by-同舟云学术

Impact of COVID-19 Pandemic on Zomato: A Case Study

Published:2021-02-16 Issue: Volume: Page:14-24
ISSN:2581-6942
Container-title:International Journal of Case Studies in Business, IT, and Education
language:en
Short-container-title:IJCSBE

Author:

K. M. Kiran Raj¹,K. G. Nandha Kumar²

Affiliation:

1. Research Scholar, College of Computer Science and Information Science, Srinivas University, India

2. Associate Professor,College of Engineering and Technology, Srinivas University, India

Abstract

The advancement and use of smart-phones and internet resulted in improving online services.Zomato is a digital platform combining restaurants and an online food delivery systemlaunched in 2008. The implementation of Lockdown to slow down the spread of pandemicCOVID-19 resulted in badly affecting tourism, transport, economy, and hotel industry. Zomatofood delivery is recovering from the effect of COVID-19 at a rapid rate with ~80% recoveryin metro regions. The revenue in the fiscal year 2020 is increased by 105% and cost by 47%.The main objective of this paper is to understand online food delivery service by using a survey,how Zomato is operating in COVID-19, its effect on the culture of the hotel industry, theintroduction of contactless dinning and challenges. The evaluation of the company is doneusing the SWOT analysis.

Publisher

Srinivas University

Subject

General Medicine

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