Quantitative ABCD Analysis of Green Marketing for Sustainable Development-Reference-Cited by-同舟云学术

Quantitative ABCD Analysis of Green Marketing for Sustainable Development

Published:2022-12-31 Issue: Volume: Page:906-929
ISSN:2581-6942
Container-title:International Journal of Case Studies in Business, IT, and Education
language:en
Short-container-title:IJCSBE

Author:

Prima Frederick Dsouza¹,S. Ganesh Bhat²,H. Sujaya³,Salins Meghana¹

Affiliation:

1. Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India

2. Research Professor, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India

3. Associate Professor, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India

Abstract

Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements. Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development. Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. Paper Type: Empirical Analysis

Publisher

Srinivas University

Subject

General Medicine

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