SWOT Analysis of Swiggy- An Online Food Deliverer

Abstract

Purpose: The study intents to understand the overview of brand Swiggy by identifying its competitors, marketing strategies, discussing its financial performance and analysing the brand using SWOT analysis. Design: Published scholarly articles, books and webpages are referred as a secondary source for literature review and related information for the study. Findings: Swiggy has a strong emphasis on its customers and uses its web platform to make the process of food delivery more pleasant. Swiggy is well on its way to becoming the industry leader in the food delivery market because to its efforts to enhance the customer experience and reduce the amount of time needed for deliveries. Since its inception, the company's revenue and customer base have both increased significantly. Originality: This case study highlights the present status and the prospects of brand Swiggy. Paper Type: Company Case study