MEASURING EFFECTS OF ADVERTISING CROSS-MEDIA EFFECTS BY USING HIERARCHICAL BAYES MODEL CONCERNING BRAND ATTITUDE
Author:
Affiliation:
1. MediaCorp Pte Ltd.
2. University of Tsukuba
Publisher
The Operations Research Society of Japan
Link
https://www.jstage.jst.go.jp/article/torsj/59/0/59_106/_pdf
Reference38 articles.
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1. Verification of Media and Content Contributing to Purchase Intention in the Automotive Industry;Transactions of Japan Society of Kansei Engineering;2020
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