Sustainable Tourism Supply Chain Assessment Using Hybrid Decision-Making Methods under Fuzzy Uncertainty

Author:

Zhijun Chen1,Hsieh Tsung-Shun2,Huang Chao-Hsi3,Ghaffari Mahdi4ORCID

Affiliation:

1. Guangzhou Nanyang Polytechnic College, Huanshi East Road, Conghua, Guangzhou 1123, China

2. Krirk University, Thanon Ram Intra, Khwaeng Anusawari, Khet Bang Khen, Bangkok 10220, Thailand

3. Office of Research and Development, Tunghai University, Taichung 407224, Taiwan

4. Supply Chain Managing Consultant, Tose’e Hoonam Mana Company, Tehran, Iran

Abstract

In recent years, sustainable environmental issues have attracted attention from all circles due to environmental variation and the depletion of natural resources. Modern thinking about the environment contains the human environment, historical tradition, and social life of the whole ecosystem. In this research, the design, development, and construction of the environmental system are assessed. In this regard, sustainable development, environmental issues, venue administrators and staff, tourists’ education, and service quality evaluation are investigated. After correction to build four broad categories of 26 education venue service quality evaluation indexes, the ecological environment issues venue service quality of the Hakka Romantic Avenue project was conducted by questionnaire survey in Taiwan. Moreover, the VIKOR method is used for service quality evaluation of different subjects, sorting visitors to the evaluation results of the reference, finding the government supervisors, and environmental planning venue administrators. The results showed that the Service Preference (SERVPERF) model combined with Fuzzy-AHP and VIKOR method was effective in the ranking of service quality evaluation of environmental planning venues, and it was significant to eliminate the complacent tendency of the administrators of environmental planning venues to improve the service quality of education venues.

Funder

Guangdong Universities Scientific Research Platform and Industry-Education Integration Project

Publisher

Hindawi Limited

Subject

General Engineering,General Mathematics

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