Marketing Method and System Optimization Based on the Financial Blockchain of the Internet of Things

Author:

Yan Chaosong1ORCID,Zhu Jun2,Ouyang Yinglong3,Zeng Xingyu4

Affiliation:

1. Olin Business School, Washington University in St.Louis, St. Louis, Missouri 63130, USA

2. Jiangsu Jari Information Technology Co., Ltd., Lanyungang, Jangsu 222000, China

3. China Minsheng Banking Corp., Ltd., Beijing 100031, China

4. School of Cyberspace Security, Beijing University of Posts and Telecommunications, Beijing 100876, China

Abstract

This article makes relevant research and analysis from theory and practice, respectively. At the same time, with reference to the current state of the Internet, relative analysis was used to focus on the state of commercial banks. The analysis mainly focuses on the problems encountered in the current Internet development in various forms such as the bank’s sales status and customer products. In addition, it really made a reasonable opinion about the relevant sales status of this bank. It systematically studied the development history of marketing products of financial blockchain in China’s financial blockchain and analyzed the process of gradual improvement of the functions and characteristics of marketing products of financial blockchain in China. The characteristics and shortcomings of the marketing products of the financial blockchain were discussed in detail, and from the perspective of technological innovation, the application of emerging technologies in the marketing of China’s financial blockchain was analyzed. This article analyzes the many challenges and opportunities faced by security firms in the development of the Internet. Under the new situation, what kind of development model to adopt and how to transform and upgrade is the strategic proposition that security firms must think about. Based on Internet finance, this article finds that the equity crowdfunding model can be selected in the future development of security companies. On the one hand, the use of equity crowdfunding by security firms can enhance their direct financing capabilities, which will benefit the security industry, especially Internet security firms. On the other hand, through equity crowdfunding, security companies can expand direct financing channels for small, medium, and micro enterprises to promote entrepreneurship. The paper promotes the development of Internet finance, thereby improving the ability of the capital market to serve the real economy.

Funder

Washington University in St. Louis

Publisher

Hindawi Limited

Subject

Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems

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