An Association Rule Based Method to Integrate Metro-Public Bicycle Smart Card Data for Trip Chain Analysis

Abstract

Smart card data provide valuable insights and massive samples for enhancing the understanding of transfer behavior between metro and public bicycle. However, smart cards for metro and public bicycle are often issued and managed by independent companies and this results in the same commuter having different identity tags in the metro and public bicycle smart card systems. The primary objective of this study is to develop a data fusion methodology for matching metro and public bicycle smart cards for the same commuter using historical smart card data. A novel method with association rules to match the data derived from the two systems is proposed and validation was performed. The results showed that our proposed method successfully matched 573 pairs of smart cards with an accuracy of 100%. We also validated the association rules method through visualization of individual metro and public bicycle trips. Based on the matched cards, interesting findings of metro-bicycle transfer have been derived, including the spatial pattern of the public bicycle as first/last mile solution as well as the duration of a metro trip chain.