Construction of Mathematical Model of Enterprise Marketing Economic Analysis Based on Neutral Analytic Hierarchy Process

Abstract

With the gradual opening of the market, the overall development of Chinese enterprises is “rapid development, gradual improvement of industry status, and promising prospects.” Not only the development of Chinese local enterprises is getting better and better, but also a large number of foreign-funded enterprises are pouring into the domestic market, and the competition pressure on domestic enterprises is increasing. The purpose of this study is to study the effect of neutral AHP on the establishment of the mathematical model of enterprise marketing economic analysis and to use the method of structural judgment matrix and hierarchical structural model to put forward a concrete practical analysis of enterprise marketing cost and business performance. The experimental results of this study show that the establishment of an enterprise marketing economic mathematical model based on AHP can help group companies maintain an annual revenue growth rate of more than 5.8%, while the annual revenue economic growth rate is less than 5% for companies that establish a mathematical model.