Research on the Evaluation of Ecotourism Resources: Based on the AHP Model

Abstract

The comprehensive evaluation of ecotourism resources in the Qinling Mountains scenic spot using the AHP method can provide a reference for the sustainable construction and development of ecotourism resources, as well as the development of other tourism areas. Based on the analytic hierarchy process, the evaluation system of Qinling Mountain Ecotourism Resources is constructed, and the construction system is used to evaluate tourism ecological resources. The results show that, among the subtarget levels, the highest score is the interaction of tourism areas in the same region and the second is the applicability of regulations. These two indicators have a high impact on the score of Qinling Mountain Ecotourism Resources. In the project layer, the source of passenger flow has the largest weight, which is 0.1717, and the distribution of resource types has a smaller weight. At the index level, participation needs to be considered for tourism participation design. The Qinling scenic area has high historical and cultural value, diverse resource types, good tourist source market conditions, and great tourism development potential. However, problems exist, such as low resource aggregation and imperfect tourism supporting facilities development. It is necessary to develop ecotourism resources on the premise of ensuring environmental quality while taking into account the in-depth excavation of the experience and ornamental values of tourism resources, establishing the tourism characteristics of scenic spots from many aspects, such as improving tourism participation.