Improvement of Business Analysis Method of E-Commerce System from the Perspective of Intelligent Recommendation System

Abstract

In recent years, with the continuous development of the country’s Internet platforms, China has gradually entered the e-commerce era of national online shopping, and more and more e-commerce platforms and stores have adopted intelligent recommendation systems to increase transaction rates. However, it is not easy for consumers to filter out the products they want from a large amount of information. The emergence of intelligent recommendation systems provides great convenience for people to screen out personalized products that meet their own characteristics. However, the algorithms used in traditional recommendation technology focus on the single-computer environment and do not consider the performance of the recommendation method when distributed parallel processing is required in the big data environment, so it cannot meet the personalized needs of users in the big data environment. Aiming at the new requirements for the development of e-commerce intelligent recommendation technology in the big data environment, this paper uses the big data processing technology based on cloud computing and focuses on the realization technology of the e-commerce intelligent recommendation algorithm and the comprehensive evaluation method of the recommendation system in the big data environment. A prototype system of personalized intelligent recommendation based on cloud computing has been developed, which is of great importance to meet the needs of e-commerce personalized intelligent recommendation in the big data environment, improve the effectiveness, scale, and real-time performance of the personalized intelligent recommendation system, and improve the level of personalized precision marketing., which is of theoretical significance and economic value.