An Intelligent Digital Media Asset Management Model Based on Business Ecosystem

Abstract

In the context of media convergence, it is of great significance to study and discuss the intelligent digital media asset management model and build a digital media asset management ecosystem model to carry out effective digital media asset management for media organizations and promote the value creation of digital media content assets. Based on the business ecosystem, this study adopts a system dynamics approach to construct a system dynamics model through theoretical research and simulation analysis. By studying the positioning of intelligent digital media asset management and service patterns, the basic framework of digital media asset management ecosystems is proposed. To explore the interaction between different factors, the system dynamics model of value creation in digital media asset management ecosystems is built in this paper. This study provides new insights for media organizations on building an intelligent digital media asset management model and promoting the development and utilization of media content resources.