The educational potential of media content in the context of the formation of the individual legal culture

Abstract

Introduction. The relevance of the study is caused by an increase in the efficiency and accessibility of education in the context of global digitalization and digital transformation of the contemporary world, which is certainly reflected in the media transformation of legal phenomena and concepts. The media sphere is saturated with content that has both scientific and educational potential. The improvement of IT technologies and new media is focused on the development of legal media content. Legal culture, concepts and phenomena in the context of digital and media transformation are adapting to new formats of the media sphere and digital reality. The aim of the article is to identify and study the educational potential of media content in the context of the formation of the legal culture of the individual in new conditions. Materials and methods. The research methodology is based on criterial, utilitarian, competence-based approaches. Evaluative analysis is used to “weigh” the quality of media content and the educational tasks being solved. The study is based on critical discursive analysis. At the preliminary stage, the section of the main blogs was analyzed for the presence/absence of legal educational media content. At the second stage, the videos were ranked and the popular ones were selected, which were given a qualitative assessment. Research results. The media sphere in the 21st century, with the advent of new digital technologies, is actively using modern media formats that allow the development of educational content aimed at raising the level of legal culture. The value of media transformation plays an important role for consumers of educational legal media content in the process of meeting individual educational needs and forming individual educational paths. Conclusion. The transformation of legal culture into legal media culture proves the demand for and popularization of media content of legal content by Internet users. The authors came to the conclusion that high-quality legal media content evokes an adequate response from Internet users and enhances the legal culture of an individual in the context of global digitalization and sociocultural transformations.